The Truth About The 1969 Woodstock Music Festival

Organizing Woodstock

In the 1960s, musical innovation was on the rise. Four men in their 20’s thought it would be a great business opportunity to harness on its popularity on a huge scale. That’s when they came up with the idea for the Woodstock music festival. John Roberts, Artie Kornfeld, Joel Rosenman, and Michael Lang put their skills together to make their idea possible.

Artie Kornfeld, Michael Lang, and Joel Rosenman at Woodstock The Director’s Cut released in 2009.

Photo by Dave Allocca / Starpix / Shutterstock.com

In 1968, Lang had already organized the Miami Music Festival, and it was extremely successful. Kornfeld was the youngest vice president that Capital Records has ever had. Roberts and Rosenman were young New York City entrepreneurs. The four friends loved music and wanted to make money off of their passion. They started off by forming Woodstock Ventures, Inc. Next, they needed to find some talent.