The Story Behind Searching for Sugar Man

Poetic Messenger

Growing up, Rodriguez witnessed oppression first-hand throughout the city. His experiences on the streets were part of the inspiration behind his songs and to try to start a career in music. At the time, Rodriguez was doing a lot of physical labor in demolishing and restoring houses. At night time, however, he was making melodies and writing poetic lyrics.

Rodriguez and a young girl are holding cotton candy.

Source: Tumblr

Rodriguez was playing at a local bar named The Sewer in 1969, and that’s where Mike Theodore and Dennis Coffey discovered him. The two watched as this shy man had his back facing the audience as he was singing to them. He was soft-spoken, but his message and talent were both clear. They immediately wanted to record an album with him.