The Often-Spoofed Music Video
Waaktaar-Savoy said how most of the time, he sees a commercial or someone is spoofing the music video. And he’s right – there are the send-ups featured on Family Guy, or the Volkswagen commercial, among others. The music video ended up taking months to make – way longer than most. The group teamed up with director Steve Barron.
Volkswagen Ad. Source: YouTube
Barron had done Michael Jackson’s “Billie Jean,” so they knew the man was going to produce something interesting. They created a short-form piece that mixed live-action with something called rotoscoping illustration, which was never before used in a music video. As Waaktaar-Savoy put it, “It was a dream to work with talent like that,” referring to working with Barron.